We build damn good digital products. For you. And for ourselves.


Quality does not begin with the interface. And it does not end at launch.
Experience that shows in the outcome
Our experience ranges from platforms with millions of users and long-standing white-label partnerships with leading Swiss agencies to our own SaaS services. This breadth helps us consider design, use and technical implementation together from the outset.
Connecting every relevant perspective
We understand digital work from the perspectives of clients, users, operators and development teams. That is why we do not treat requirements, usage, business and technical reality separately. We bring them together around a direction the people involved can carry forward.
Quality does not end at launch
A strong interface is only one part. Domain logic, user experience, technology, operation and continuous development have to work together. We design more than the visible moment: we shape a solution that remains understandable in daily use and can be evolved with confidence in-house.
Work we contributed to has received awards including these.
90+ years of experience. Brought together in one close-knit senior team.
You work directly with the people who design and share responsibility for your project. You resolve questions and make decisions together, without intermediaries.

Marco Schär
CEO & Head of Design
Marco connects strategy, UX and visual design. He guides projects from the first direction-setting step to a coherent user experience.

Daniel Süss
Head of Dev
Daniel translates demanding domain logic into robust technical systems. He makes sure design quality holds up in day-to-day operation.

Sandro Ieva
Senior Product Designer
Sandro makes complex workflows understandable and designs well-structured interfaces that feel natural to use.

Denys Bogatz
Senior Software Engineer
Denys develops reliable frontends and technical foundations for digital services. He combines clean implementation with a keen eye for interface detail.

Milad Narangi
Motion Designer
Milad brings motion into interfaces where it creates orientation and character. He develops motion that makes interactions clearer and brands more vivid.

Aisha
UX & Copywriter
Aisha sharpens content, user guidance and tone of voice. She makes complex subjects understandable without pretending they are simpler than they are.

Heidi Schär Gaier
Back Office
Heidi keeps organisation, administration and day-to-day operations running behind the scenes. That gives the project team the space to focus on the work itself.

Mex & Bounty
Senior Morale Boosters & Fitness Coaches
Mex and Bounty bring movement, breaks and the right amount of calm to the studio. They reliably remind the team to clear their heads now and then.
Our own SaaS products have been part of minddraft from the beginning. We design, develop, run and improve them ourselves. So we know what product decisions mean after launch. We bring that experience to your product.


What we stand for.
We name problems clearly, but we do not stop there. We look for the path that genuinely moves your initiative forward.
We take responsibility for our work and its consequences. Transparently, reliably and with the same standards we apply to our own initiatives.
When an idea doesn't hold up, we say so. Clearly, with reasons and early enough to spend that time on a better solution.
A digital solution needs to work, grow and remain maintainable after launch. That is why we consider operations and continuous development from the start.
Before we design, we understand the goals, users and context. This grounds decisions in insight rather than assumptions.
We reduce complexity without losing what matters. In communication, in the process and in the outcome.
Solutions over obstacles
We name problems clearly, but we do not stop there. We look for the path that genuinely moves your initiative forward.
Take responsibility
We take responsibility for our work and its consequences. Transparently, reliably and with the same standards we apply to our own initiatives.
An honest perspective
When an idea doesn't hold up, we say so. Clearly, with reasons and early enough to spend that time on a better solution.
Thinking beyond launch
A digital solution needs to work, grow and remain maintainable after launch. That is why we consider operations and continuous development from the start.
Understand first, then design
Before we design, we understand the goals, users and context. This grounds decisions in insight rather than assumptions.
Radical clarity
We reduce complexity without losing what matters. In communication, in the process and in the outcome.
Like how we think and work? Let's talk about your project.

Marco or someone from the team will get back to you, within 24 hours on working days.
