Bauhaus.

Before implementation, BAUHAUS deliberately wanted to compare different design approaches. An agency partner led the project and brought us into the team for one of the three directions. The brief called for a compelling foundation for a shopping and service app that would connect digital access with the experience in its specialist stores.

Our task was not to design the complete app down to every state. We brought the product idea, app logic and visual design together in a distinct direction. Key navigation and interaction principles showed how the app should feel and how people could move through it.

The concept prototype made this direction concrete and tangible. BAUHAUS adopted the proposed structure and design as its foundation. It was specified and developed further over the rest of the project.

One week of onboarding was followed by four weeks for the app concept and design moods. Our contribution was complete by early 2022. Over the rest of the project, the adopted core structure was expanded and developed into the launched app. For the agency partner, we delivered the clearly defined part that won the pitch and established the design foundation.