Zentralbahn.

In the pitch for its new digital presence, Zentralbahn was looking for a direction that could do more than provide timetables and operational information. An agency partner owned the pitch and brought us in for the digital concept, user experience and visual design.

Our approach began with the journey itself: landscapes, excursions and experiences along the route create the emotional entry point. Journey planning remains central, but becomes part of an experience that builds anticipation for the region before passengers even board.

Travel, Explore and Information structure the experience around people's needs. Navigation connects these topics with timetables, service updates and tickets. Inspiration and practical journey planning no longer sit side by side, but lead into each other through the same logic.

After two days of onboarding, a concrete pitch design for the proposed digital presence was developed over a further one to two weeks. The agency partner won the Zentralbahn assignment with this approach. Our contribution was clearly defined: the core idea, UX structure, visual concept and screens for the pitch.