What is the difference between a redesign and a relaunch?

In a redesign, we focus on improving design and usability. Proven features and technical foundations can remain in place. A relaunch goes further: structure, features or technology are renewed more extensively and the application is released again. Together, we establish the depth your project needs.

How long does a redesign or relaunch take?

A focused redesign of individual flows or areas usually takes a few weeks. A comprehensive relaunch is divided into several stages and can take several months. After the initial assessment, you receive a realistic timeline for your specific scope.

What does a relaunch or redesign cost?

The cost depends on scope, depth of change, research, design system, and technical implementation. Once the scope is agreed, you receive a fixed offer with a guaranteed total price. Additional costs only arise when we jointly agree to extend the scope.

Can the relaunch happen alongside day-to-day business?

Yes. We plan in stages that can be implemented alongside day-to-day business. You determine what goes live and when.

Will existing users lose their bearings after the relaunch?

We retain proven patterns and test critical changes. For larger updates, we introduce new workflows gradually. This reduces the adjustment required from existing users.

How do you work with our engineering and who implements the result?

We build on sound foundations and coordinate implementation with our own development team, your in-house engineering team or an external partner. Documented designs, components and reviews support the collaboration. We take on backend development selectively using our Node-based SaaS stack when requirements and conditions fit.

Services

Relaunch and redesign for established digital products.

We identify what should stay and what needs to change. Then we improve the usability, structure and look of your website or application. As far as your product needs: from a focused redesign to a comprehensive relaunch.

01

Simplify workflows

Users should be able to complete tasks more easily, find content faster and navigate with confidence.

02

Modernise interface and brand

The design should reflect the quality of your application and appeal to new audiences.

03

Create consistent interaction

Established workflows and different UI patterns need to fit together so interaction feels familiar throughout.

04

Unify modules and business areas

Multiple platforms, modules, or brands need to feel like one connected experience.

Average impact across our relaunch projects

19%more completions in critical flows

23%fewer support requests for redesigned journeys

34%less time needed for critical tasks

What you get

A digital application that meets new requirements and remains viable for the long term.

Not every relaunch needs everything. We preserve what already works, resolve the biggest friction points, and determine how deep the renewal really needs to go. The assessment leads to a defined scope, timeline and fixed-price proposal. Where a change carries risk, we test it on a prototype first.

Impact

What a redesign or relaunch can achieve.

The experience becomes easier to use, new audiences find their way around, and the system is simpler to evolve. Less friction in critical workflows improves activation and reduces support effort.

Meiko: rethinking an app as a shopping experience.

In a design challenge, we redesigned the my Meiko app with clear shopping categories, search, filters and product details. The redesign later led to a separate commission to explore new concepts for the online shop.

View the Meiko case

FAQ

Questions about relaunch and redesign.

Show us what no longer holds up. We will tell you honestly what it really needs.

Call us

Marco or someone from the team will get back to you, within 24 hours on working days.