More than a UX agency. Your design lab for digital products that perform.

Our solutions

Successful digital products are far more than a few pretty screens or smart prompts. Our team of specialists in product design, strategy, UX, and motion combines data-driven user understanding with high-quality design and AI. Creating products that perform and are loved. By millions of users worldwide.

You know where you're headed. We know how to get you there.

Every project starts differently. Whether it's a new build, a relaunch, or targeted optimization. We jump in where the biggest lever is.

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New product & market launch

Got an idea but no tangible product yet? We take you from vision to validated MVP. With user research, UX strategy, UI design, and a clickable prototype.

Relaunch & redesign

Your digital product looks outdated or isn't performing? We deliver new UX structure, fresh interface design, and a clear focus on your business goals.

Feature expansion & optimization

Users dropping off, conversion stalling, or new features not fitting in? We improve usability and conversion with precision. Without losing existing strengths.

Design audit & UX analysis

Not sure where the problem lies? We analyze user experience, UI, and flows systematically. Uncover weak spots and deliver a clear action plan.

Sparring & ongoing support

No classic UX agency setup needed, but looking for targeted support? We work as a strategic sparring partner. With UX reviews, design impulses, and consulting for better usability.

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Projects we're proud of.

AutoValue.

AutoValue. Evaluate, decide, buy. Directly on-site with the customer. UX concept, UI design, and frontend development for Auto-i-Dat's B2B platform.

waazz.

waazz. Secondhand shopping, reimagined with sustainability in mind. Product design, UX and UI through to fullstack development. From idea to launch.

Bauhaus.

Bauhaus. A new shopping experience. Online and in-store. From UX strategy and interface design to interactive prototyping.

Zentralbahn.

Zentralbahn. When the train journey becomes a digital experience. UX design, visual concept, and a brand presence that inspires travel.

Auto-i
Flyer
Bauhaus
Six
CSS
Swisscom
Roche
Emmi

“minddraft delivered outstanding UX design and frontend for our B2B platform autovalue. Our customers are full of praise for the result! We highly recommend them and would gladly work with them again on future projects.”

Sebastian Ackermann

Sebastian Ackermann

Project Manager at Auto-i-Dat AG

Ready to make a difference? Ok, let's go.

Tell us what you're planning. We listen, think along, and get going. No detours.

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Design Insights & Deep Dives.

Impression
08/14/2025  •  8 min

7 design token fails that can throw your design system into chaos — and how to avoid them

Design-Tokens
Design-Systems
Impression
07/22/2025  •  4 min

Accessibility is now mandatory — and remains a UX opportunity

Accessibility
Impression
06/17/2025  •  6 min

UX that thinks ahead: Why proactive interfaces are the next SaaS growth lever

UX
AI
Impression
05/10/2025  •  5 min

Why design tokens are the future of design systems

UI
Design-Systems
Impression
10/29/2024  •  3 min

European Accessibility Act 2025: What companies need to do now

Accessibility
See all insights

Your project deserves a team that takes ownership.

We don't settle for the first idea. We advise honestly, challenge you, and make the decisions together that turn a good idea into an outstanding digital experience. Good is not good enough for us.

Learn more about us
Learn more about us